The future of digital experiences will be driven by the intersection of content and context, with context taking the lead.
In this talk, we will explore how multi-experience marketing across web, mobile, wearables, voice, and digital displays becomes an integral part of a marketer's daily tasks and how AI is accelerating this trend.
Traditional content-building practices have transitioned from a focus on topics and keywords to a sophisticated, holistic approach where content and context are intertwined.
Consider this:
--> By 2026, it's predicted that 91.4 million American consumers will use voice-enabled smart speakers for inquiries.
--> Also by 2026, 38.8 million people in the U.S. will use smart speakers for shopping-related activities, accounting for 13.6% of the population.
--> The wearable market is expected to reach USD 265.4 billion by 2026, growing at a CAGR of 18.0%. By 2029, there will be 1.2 billion wearable devices in use.
The web as we know it today will quickly become a smaller subset of a much larger digital ecosystem. Marketers worldwide are recognizing this shift and are rushing to adapt their content strategies to incorporate more context.
What does this mean? How will it impact marketers globally? These questions are at the heart of this talk!
Here are some key takeaways:
--> Why a contextual content strategy is critical for marketers in today’s world
--> Examples of Multi Experience marketing in the enterprises
--> How the shape of content and marketing campaigns would change in the multi-experience world?
--> The basics of optimizing your campaigns & content for voice, wearables and digital displays
--> How and Why to make your content future proof
--> Why AI ready content should be your next strategic investment
